In an effort to enhance user experience, Google continues to develop its artificial intelligence assistant named “Gemini.” The recently added “personalization” feature allows users to receive more relevant and individualized responses in queries by utilizing their Google Search history. This new feature has sparked debates about privacy and data sharing. The feature will be activated with the users’ permission. Users can choose to share their Search history to make more effective use of Gemini’s personalization experience. However, this is entirely optional and users who wish to can opt out of sharing their history data. Google emphasizes that the historical data is only used to enhance responses and strictly adheres to privacy standards. This feature raises some concerns regarding privacy and data sharing. Providing clarity and control over how users’ data is used is crucial in increasing the acceptability of such technologies. Lack of transparency in data collection, storage, and processing processes can further amplify these concerns. Additionally, the security of personal data is crucial due to risks like data breaches and misuse. Users want assurance that platforms can effectively protect sensitive information. Google has taken measures to address these concerns. For example, users must give consent before activating the personalization feature and can disable it at any time. However, improving users’ control over such features and raising awareness about the data sharing process are important for enhancing user trust. Gemini not only works with Google Search but can also integrate with other applications like YouTube and Google Photos. This has the potential to personalize the search experience further, providing more consistent and context-relevant results. For instance, if a user has previously searched for books or articles related to astronauts, Google Gemini might suggest “recent article on Mars exploration” in their next search. A user who has searched for “low-calorie recipes” before may have content related to this topic highlighted by Google Gemini while watching cooking videos on YouTube.