Amazon announced that starting from March 28, Echo users’ voice recordings will no longer be processed only on local devices, but will be sent to the company’s online cloud system. This decision has brought discussions regarding user privacy. A leading company in the technology world, Amazon announced that as of March 28, 2025, Echo devices will directly send all voice recordings to the online cloud. With this innovation, the option to process Alexa requests on local devices will be removed. Amazon states that it took this step to support Alexa’s new generation artificial intelligence features. However, users criticize this decision, claiming that it violates privacy terms. Amazon’s transition to a cloud-based system aims to optimize the newly introduced Alexa+ service. The company’s AI-powered voice assistant, Alexa, will be trained using voice commands uploaded to the cloud system. This is expected to enable Alexa+ to provide faster and more accurate responses to voice requests, with advanced personalization options. Leveraging the deep learning capabilities of AI, Alexa is anticipated to evolve into an assistant capable of performing more complex tasks. For example, rather than only providing users with basic weather information, Alexa is expected to offer much more detailed analyses. Privacy concerns have become a hot topic among users due to this change. While Amazon claims that this alteration will offer a better user experience, questions regarding security and privacy have arisen. In particular, the continuous uploading of voice recordings to the cloud has raised concerns among users, recalling past incidents of data breaches and misuse of voice recordings. The company, however, asserts that it implements high-level encryption and advanced security protocols to ensure the security of user data. In the past, Amazon faced several significant issues related to voice recordings and data privacy. In 2019, it was revealed that Amazon employees listened to Alexa users’ voice recordings. Although the company claimed that it was used to enhance AI algorithms, users raising concerns about not being informed about this and some recordings containing sensitive content sparked major debates. The Federal Trade Commission in the United States fined Amazon 30 million dollars in 2023 due to data privacy violations related to Ring and Alexa devices. Among the mentioned violations were employees being able to access voice and video recordings, as well as voice recordings of children being stored for longer than permitted.