It has been revealed that the product promoted as tulum cheese by the famous cheese brand Yöre Süt is actually melting cheese. The company has been fined 550,059 Turkish Lira for deceptive advertising. The inspections by the Ministry of Agriculture and Forestry and the Ministry of Trade on brands are ongoing. Most recently, the famous cheese brand Yöre Süt has been found to be engaging in deceptive advertising. According to Ekol TV news, it was discovered that the product promoted as tulum cheese on the website is actually melting cheese. During the inspection conducted by the Maltepe District Directorate of Agriculture and Forestry on 10.07.2024, it was determined that despite being marketed as “Tulum Cheese”, the product being sold was actually named “Sürmene Type Melting Cheese”. Consequently, the company has been fined 550,059 Turkish Lira for engaging in deceptive advertising.