The well-known cheese brand Yöre Süt’s product, marketed as ‘tulum’ cheese, was found to be melted cheese. A fine of 550,059 lira was imposed on the company for deceptive advertising. The inspections of brands by the Ministry of Agriculture and Forestry and the Ministry of Commerce are ongoing. Recently, the famous cheese brand Yöre Süt was found to have engaged in misleading advertising. According to Ekol TV’s report, it was revealed that the product promoted as ‘tulum’ cheese on their website was actually melted cheese. During the inspection carried out by the District Directorate of Agriculture and Forestry of Maltepe on 10th July 2024, it was determined that the product sold under the name “Tulum Cheese” was actually “Sürmene Type Melted Cheese.” Therefore, a fine of 550,059 lira was imposed on the company for deceptive advertising.