Google announced that it has initiated legal action against criminal organizations conducting fraud through fake business profiles created on Google Maps to protect the service security provided to users. Investigations have revealed approximately 10,000 fake business profiles on the Google Maps platform. These profiles were found to support fraudulent activities by adding misleading information and fake approved reviews as users sought the services they needed. Scammers particularly targeted users in need of urgent services, attempting to build trust with fake positive reviews and misleading contact information. This not only eroded users’ trust in the platform but also endangered the transparency perception Google Maps provides for businesses. Google’s research teams identified this fraud network using automated scanning tools and swiftly ensured the removal of fake profiles. The company aims to punish scammers by taking legal action against fake profiles while also providing information campaigns and resources to enhance user security. Google is taking steps to educate users on recognizing fake business profiles through platforms like ScamSpotters.com. Moreover, the importance of users adopting the habit of verifying business information is stressed. HOW TO SPOT A COMPANY USING A FAKE PROFILE? Experts emphasize paying attention to the following indicators to identify a fake business profile: ● Inconsistent information: If there are inconsistencies or uncertainties in information such as the business name, address, and phone number, suspicions may arise. ● Non-existent website: If the specified website is not working or does not appear trustworthy, the profile may be fake. ● Fake reviews: Multiple reviews that are excessively positive or written in the same pattern are common characteristics of fake profiles. ● Missing details: Be cautious if there is little information about the business’s services, history, or employees. ● Lack of identity verification: If the business is not verified by Google, it may require you to question its reliability. Users can be vigilant against such indicators and report suspicious profiles using Google’s business reporting tools.