YouTube is getting ready to officially announce the Premium Lite subscription system, which is cheaper than the standard version, for users who want to watch ad-free videos.

YouTube, the world’s most popular video sharing platform owned by Google, is preparing to reintroduce the Premium Lite, a new subscription system that it previously tried and gave up on, which lowers the price of ads compared to the standard Premium subscription. According to Bloomberg, the company will initially offer this feature in the US, Germany, Australia, and Thailand. The Premium Lite subscription will target users who are not interested in the additional features offered in the standard package by YouTube but do not want to see ads in videos. It was tested in Europe YouTube tested Premium Lite in a few European countries in 2021 for trial purposes but decided to abandon this payment plan in 2023. According to industry leaks, if YouTube sees the expected interest in Premium Lite in the four countries it has selected, it will launch the new subscription system globally. What is the difference with Standard Premium? YouTube Premium offers users additional features such as background play, YouTube Music Premium, offline downloading, and viewing, in addition to ad-free video watching. Allegedly, Premium Lite will only remove ads but will not provide access to the other features offered in the standard package. YouTube users have long been requesting a cheaper subscription method that only removes ads from the platform. How much will YouTube Premium Lite cost? There has been no official announcement yet regarding the price of the new subscription system. However, industry rumors suggest that Premium Lite will be offered at half the price of the standard subscription. What will be the price in Turkey?

YouTube Premium subscription is offered to users in Turkey with four different plans. – Individual subscription: Monthly 79.99 TL – Student subscription: Monthly 52.99 TL – Family subscription: Monthly 159.99 TL (up to 5 people) – Annual subscription: 779.99 TL when paid in a single installment If the Premium Lite option is launched in Turkey, the expected price for ad-free video watching on YouTube will be 39.99 TL per month.