Instagram has started testing a new “dislike” button that allows users to specifically indicate when they do not like or find certain comments appropriate. This feature will be available for both Reels and Feed posts. Adam Mosseri, the head of Instagram, mentioned that this feature is just a test and the number of dislikes will not be visible. Additionally, he added that this signal could be used to push down disliked comments in the ranking. Meta stated that this test aims to improve the quality of the comment section. A company spokesperson said, “We are working on ways to help users better control their Instagram experience and what they see on the app. We are offering users this new button to specifically indicate when they do not like or find a certain comment appropriate.” Privacy is key. Instagram clarified that no one will be able to see which comments a user disliked, and the feature will only be used to prevent ‘bad comments’ from being prominently displayed. Similar to Reddit. Reddit, one of the internet’s most popular platforms, has had a ‘downvote button’ similar to dislike for years. Users use this feature to prevent content they perceive as negative or harmful from being seen by others.