The beauty centers that gained popularity with influencers like Dilan Polat are now facing a downturn. There are listings for sale or rent for 1,900 beauty centers nationwide in Turkey, with Istanbul leading with 450 listings. Prices start at 500,000 liras and can go up to 10 million liras. Beauty centers, once a popular investment area, are now entering a phase of closure. There are around 1,900 beauty centers nationwide, with approximately 450 in Istanbul, listed for sale or rent on real estate websites. The trend of “opening a beauty center,” popularized by influencers like Dilan Polat, has lost its appeal nowadays. After lawsuits were filed against the Polat, all eyes turned to the beauty center sector. Operators are being forced to hand over or close their businesses due to increasing rents, costs, and decreasing demand. This situation increases uncertainties about the future of the sector, making it harder for many businesses to survive.