In recent days, a new trend has rapidly spread on social media platforms. Instagram, TikTok, and X (Twitter) users are joining this trend by sharing videos featuring the melody of the famous artist Özdemir Erdoğan’s song “Gurbet” with the phrase “We Are Clean.” So, what does “We Are Clean” mean? The “We Are Clean” trend has become a popular trend on the social media platform TikTok recently. The starting point of this trend was actually Fenerbahçe Technical Director Jose Mourinho. The yellow and navy technical man Jose Mourinho made statements after the Fenerbahçe-Trabzonspor match played last week. Mourinho’s words “We are clean” echoed widely in the Turkish and world sports press. The trend is used to express that individuals have adopted a healthy and regular lifestyle. In these videos, users use the phrase “We Are Clean” while exercising, eating healthy, or sharing moments from their social lives. The main purpose of the trend is to emphasize elements such as healthy eating, regular exercise, and mental cleansing to support individuals in maintaining their physical and mental health. This trend, especially popular among young people, has created a wide interaction on social media and has been embraced by many users. However, the trend not only goes beyond being an individual awareness movement but also inspires humorous content. Some social media users make fun posts by associating the concept of cleanliness not only with getting rid of harmful habits but also with hygiene, regular living, and a disciplined lifestyle.