Threads, developed by Meta, has introduced a series of new features to enhance user interactions and make content sharing more effective. These updates allow users to reach a wider audience with their content while also expanding the customization options offered by the platform.

FOCUSING ON TOPICS: PERSONALIZED TAGGING Threads allows users to add up to 10 topic tags (hashtags) to their profiles. These tags reflect the user’s interests and provide direct access to related content for visitors to their profile. Additionally, when creating a post, Meta’s artificial intelligence algorithms facilitate topic selection by suggesting trending subjects or content based on what the user has shared in the past. This feature aims to increase the visibility of users’ content on the platform. According to Meta’s data, posts with topic tags have a higher engagement rate compared to regular posts.

RESPONSE CONTROL: MORE CONTROL OVER POSTS Users can now create posts that only their followers can respond to or quote. This feature stands out as an enhanced version of the feature introduced in November 2024, focusing on quote control. This way, users have more control over who can view and respond to their content.

DEFAULT FEED OPTIONS AND VIDEO EXPERIENCE The new updates allow users to customize their feed on Threads by setting defaults. This feature makes it easier for users to focus on the content they want to see. Additionally, the video player has been redesigned to provide users with more control. Advanced video playback controls aim to make content consumption more enjoyable. Users can now speed up, slow down, or jump to a specific timestamp in videos. These features are ideal for detailed video reviews or more efficient use in educational materials. Playback controls are consistently positioned at the bottom of the screen, easily accessible without causing any visual clutter during video playback.

Meta aims to strengthen Threads in the social media world with these innovations. The new features enable users to manage their content more effectively and create more meaningful interactions on the platform.