The social media platform Threads, developed by Meta, is testing a new feature aimed at increasing user interactions on the platform. This feature allows users to add their interests to their profiles, making it easier for them to participate in related discussions. The new feature enables users to add their hobbies, professional interests, or personal passions to their profiles. Users can choose from categories such as technology, sports, music, or food. This information will be visible on users’ profiles, helping visitors understand what topics interest them. Additionally, Threads algorithms plan to offer users personalized content recommendations and discussion topics based on these interest areas. This way, users can engage with others interested in the same topics. For example, a user who adds marketing to their interests can receive content recommendations in the field of digital marketing. A classical music enthusiast can connect with other users active in this area and find recommendations for discussion groups to join. Meta Highlights Benefits for New Users Meta emphasizes that this innovation will be particularly useful for users newly joining the platform. New users can receive guidance from Threads algorithms by adding their interests, allowing them to be part of meaningful discussions on the platform. For instance, when a user indicates an interest in “artificial intelligence,” communities and shares on this topic will be recommended to the user. This will provide a more personalized experience, especially for users trying to adapt to social media platforms. Meta’s Competitive Strategy Meta aims to differentiate Threads from rival platforms and expand its user base with this feature. While enhancing user experience, Meta aims to increase its competitiveness in the world of social media by giving great importance to feature development. The “interest area feature” is currently being tested with a limited group of mobile users and may be released to a wider audience in the future. Additionally, there are plans to diversify interest categories and further improve the algorithm. Platform Continues to Grow Elon Musk’s acquisition of Twitter and subsequent changes on the platform led many users at the time to seek an alternative social media platform. Seizing this opportunity, Meta launched the text-based social media platform Threads on July 5, 2023. Since then, Threads has steadily grown, reaching 320 million monthly active users by January 2025. The tech giant, owner of popular social media platforms like Facebook and Instagram, aims to further expand Threads with its developments, positioning it as a direct competitor to Musk’s platform X.