To further its leadership in the field of augmented reality (AR), Snapchat has introduced a new generation of video Lenses powered by its own artificial intelligence model. This innovation is garnering significant attention as a creative initiative aiming to differentiate itself among social media platforms. Snapchat revealed that these lenses operate entirely with an artificial intelligence model designed within the platform. They allow users to add animated and aesthetic effects to their video content. Initially, three different Lenses were introduced: Raccoon: Adds a realistic raccoon animation to the user’s face. Fox: Creates impressive details with a fox theme. Spring Flowers: Presents an aesthetic presentation with a bouquet of flowers and zooming effect. Snapchat plans to add new lenses weekly to offer users more variety. EXCLUSIVE TO PLATINUM USERS These features are exclusively available to users of Snapchat Platinum, the platform’s paid subscription service. The monthly price for this subscription tier is $16. STRATEGY FOR DISTINGUISHING FROM COMPETITORS This move by Snapchat allows users to explore their creativity and share more dynamic content with their friends. This innovation, which combines augmented reality and artificial intelligence, is seen as an indicator of progress in the platform’s technological infrastructure. Snapchat CEO Evan Spiegel expressed that this innovation will allow users to share their memories in a more creative way and strengthen Snapchat’s unique position among social media platforms. Snapchat, particularly popular among young users, announced last year that it had reached 800 million monthly active users. It is predicted that with the new developments combining augmented reality and artificial intelligence, the user base on the social sharing platform will increase.