Amazon is preparing to compete with OpenAI and Anthropic in the field of artificial intelligence. The company is expected to launch its new project under the Nova brand. Amazon has taken action with the goal of changing the balance in artificial intelligence. It has been reported that the company is working on a new artificial intelligence model that will compete with OpenAI and Anthropic. According to Business Insider, the artificial intelligence project is expected to be launched under the Nova brand by June. It was stated that Amazon is working on an artificial intelligence model that operates with a quick response and expanded thinking capabilities using a hybrid mind reasoning approach. It was also noted that one of the company’s priorities is price. The aim is to make the new model more affordable compared to OpenAI, Anthropic, and Gemini. Amazon has invested 8 billion dollars in Anthropic so far. The two companies have collaborated in areas such as artificial intelligence chips and cloud computing.